Santosh Sarma is a seasoned serial entrepreneur with over a decade of experience building and scaling startups. Currently, he leads Binary Media, developing the Passenger OS, a platform set to play a key role in the emerging $7 trillion passenger economy by transforming idle travel time into moments of productivity, entertainment, and discovery. Prior to Binary Media, Santosh co-founded ZIRO, a rideshare platform in San Francisco, and successfully exited a Web3 AI startup. With a strong track record in innovation, his work with Dubai’s Roads and Transport Authority (RTA) and Hala positions Binary Media at the forefront of mobility solutions. Santosh’s vision is to create the infrastructure that connects industries and stakeholders, enhancing the next generation of passenger experiences.